Moroku’s Mahavakya
The Mahavakyas are the great sentences of the ancient wisdom traditions in India and are contained in the Upanishads. Maha is Great, and Vakyas are sentences, or utterances for […]
Possible Human
Whether it’s the autocracy of technology, tyrants, cost of living, climate change, gender dysphoria or pestilence, the full potential of humanity can […]
Why game designed journeys
Using game as a journey architecture helps customers take on their money missions, whilst rewarding strong money habits and deepening customer relationships. […]
Out With Goals – In With Habits
Losers have goals. Winners have systems. Financial wellness, like physical wellness, comes from stacking a series of good habits which, like interest, […]
Moroku Podcast
The Moroku Podcast is now live. Covering a range of subjects related to the application of game theory to drive digital engagment […]
Newton and the Engagement Triad
Listen to “Newton and the Engagement Triad” on Spreaker. Newton, Einstein and Descartes provided us with powerful frameworks for understanding our position […]
Player Archetypes, Motivation and Risk
Players play games for a host of different reasons, motivated not based on what we think but what we feel and need […]
Spending Challenge
As discussed previously, hyper-personalization overlays customer information within a set of data models to establish and then increasingly personalise digital customer profiles […]
Hyper Personalisation
The era of mass production is over. Power is shifting to the consumer, who want less choice and more understanding of what […]
Veridicality
Money is the widely adopted medium for the exchange of value in our game of life. It has become an overarching fitness payoff sometimes ahead of health and happiness. For years, law makers, financiers and educators have been trying to teach people the truth about money. That it has a set of properties and behaves in a certain way within time, space and motion. The challenge with this approach is that these methods do not correlate with the way people respond to the world about them. We respond not to the truth but to the reward of fitness payoffs. This has important ramifications for how we approach financial fitness
Odyssey FX
The foreign exchange or FX market is the largest financial market in the world – larger than the stock market, with a daily […]
Content Loops
Building audiences through content is a fundamental pillar of marketing today. This content must be delivered in snackable format for consumption within […]