Colin Weir

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The Great Savings Game

Funding Banking Retail banking is a simple game at its heart: Banks lend money to customers and make money on the margin derived from what it costs to get that money (Net Interest Income). On top of that they then look for cross sell opportunities such as cards and insurance. ...

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Ethnography

Studying people, their cultures, sensitivities and behaviours is at the heart of how we think about our customers and theirs. Conducting qualitative research, the outcome of which is is an ethnography, helps us build hypotheses for testing and refinement, prototypes for validation and ultimately product that wins.

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Fun

Treating financial services as a game is the most transformational opportunity available to financial services executives looking for an opportunity to out compete the market. When we put our customer’s success at the heart of the product design process we unveil fabulous opportunities to win.

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Social

We have an ostensibly automatic social nature. We desire the company of others on a regular basis and if Maslov was correct, this need to belong and be loved is greater for many of us than self esteem or creativity. The pursuit of digital financial services requires us to remember this essence ...

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